The Legacy of Giorgio Beverly Hills

Since we’re all fashion lovers seeking to dive into the rich history of iconic brands, let’s do a deep dive into Giorgio Beverly Hills – a true emblem of luxury and style. Born in the heart of Beverly Hills, this legendary fashion house has left a mark on the world of haute couture. While I’m partial to the brand’s iconic yellow and white stripe casual-wear, there are some iconic pieces to discover from the brand.

Giorgio Beverly Hills was founded in 1961 by Fred and Gale Hayman, visionaries with a passion for fashion and a keen eye for elegance. Their boutique, located on Rodeo Drive in Beverly Hills, quickly became a magnet for Hollywood celebrities, socialites, and fashion connoisseurs. The boutique’s iconic yellow and white striped awnings soon became synonymous with glamour and luxury. It’s prominently featured in one of my favorite movies, Troop Beverly Hills!

In 1981, Giorgio Beverly Hills introduced a fragrance that would forever alter the perfume industry. Simply named “Giorgio,” this scent revolutionized the concept of perfume, becoming an instant sensation and the signature fragrance for the brand.The brand also earned a reputation for its distinctive designs that embodied the essence of West Coast chic. The brand’s ready-to-wear collections featured bright colors, bold patterns, and flowing silhouettes, perfectly reflecting the sun-kissed California lifestyle. Giorgio’s creations effortlessly combined casual elegance with high fashion, making them a staple in the wardrobes of fashion-forward individuals.

While the original Giorgio Beverly Hills boutique may have closed its doors, the spirit of this illustrious brand lives on. It’s not overly popular so the brand is attainable for vintage collectors who are in the know.

I’m eyeing a collared sweatshirt and tote bag from the brand. Yep, it’s 100 degrees right now but I’m buying a sweatshirt because come fall, I’m going to want it in my closet! The tote bag is a super cute option for a gym bag or shopper tote to have on hand. I know, I’m extra! I’ve curated a nice mix of more affordable casual wear to rare gowns so you can start exploring the brand!

My curated finds:

• VTG GIORGIO BEVERLY HILLS LOGO STRIPED BEACH TOWEL YELLOW/WHITE CLEAN VG, $15

• Vintage Giorgio Beverly Hills Sweatshirt Adult Large Red Collared Sweater VTG, $25

• Rare Vintage 80s Giorgio Beverly Hills Tote Bag, $60

• GIORGIO Beverly Hills Vintage Stunning Foiled Sequin Cropped Zipper Jacket XS, $295

• Giorgio Beverly Hills Promo Women Striped T Shirt Yellow Size Large Vintage NWOT, $26

• Vintage Giorgio Beverly Hills Champagne Embellished High Slit Maxi Dress, $200

• Vintage GIORGIO Beverly Hills Black Swarovski lace Appliqué evening dress wow, $85

• Vintage Signed Giorgio of Beverly Hills Silver Bracelet NOS, $75

• 1960’s Vintage Velvet Princess Dress ~ Giorgio Beverly Hills, $295

• Vintage Giorgio Beverly Hills Sweatshirt, $25

• Giorgio Beverly Hills vintage polo collar sweatshirt – short boxy cropped fit – totally 80s perfume promo shirt, $27

• VTG 80s Giorgio Beverly Hills Medium Yellow Satin Bomber Jacket Perfume Promo, $69

• Vintage 80s Giorgio Beverly Hills Raglan Sweatshirt Medium, $35

• GIORGIO BEVERLY HILLS Yellow & White Striped Beach Tote Bag Rare VINTAGE NEW, $75

• Giorgio Beverly Hills Cuban Link Bracelet Gold Tone Chunky Toggle Closure Statement Vintage Modernist Designer Signed Couture Rare 7, $169

• Vintage Giorgio Beverly Hills Embroidered Silk Applique Cotton Bomber Art Jacket, $116

• Vintage 70s Stunning Red Designer MAXI SKIRT / Giorgio di Sant’Angelo / Giorgio Beverly Hills couture shiny / stretch S – M, $78